Strategic Choices

市场热线:800-819-9950
技术支持 : 800-810-0699 (使用座机拨打) / 021-38502900 (使用手机拨打) 或请点这里.
您可以找到离您最近的办事处


Implications for Strategy: Strategic Choices

The article, How Smart, Connected Products Are Transforming Competition, published in the November 2014 issue of Harvard Business Review (HBR), examines how smart, connected products are shifting competition in many industries, especially manufacturing.

The path to competitive advantage ultimately rests on strategy, and in a smart, connected world companies face new strategic choices. Co-Author and PTC CEO Jim Heppelmann explains the benefits and risks of each strategic choice and then provides a recommendation for how to get started in these brief videos.

Strategic Choice Videos




Strategic Choices: #1 Which Capabilities to Pursue
HBR article Co-Author and PTC CEO Jim Heppelmann explains which set of smart, connected product capabilities and features a company should pursue, and provides a recommendation to get started.




Strategic Choices: #2 Embedded vs. Cloud Functionality
HBR article Co-Author and PTC CEO Jim Heppelmann explains how much IoT functionality should be embedded in the product versus hosted in the cloud, and provides a recommendation to get started. 



Strategic Choices: #3 Open vs. Closed System HBR article Co-Author and PTC CEO Jim Heppelmann explains whether a company should pursue an open or closed system to enable their smart, connected product strategy, and provides a recommendation to get started.




Strategic Choices: #4 Internal vs. Outsource Development

HBR article Co-Author and PTC CEO Jim Heppelmann explains whether a company should develop the necessary IoT infrastructure internally or outsource to vendors and partners, and provides a recommendation to get started.




Strategic Choices: #5 What Data to Capture and Analyze
HBR article Co-Author and PTC CEO Jim Heppelmann explains what data a company must capture, secure, and analyze to maximize the value of its offering, and provides a recommendation to get started.




Strategic Choices #6 - Manage Data Rights

HBR article Co-Author and PTC CEO Jim Heppelmann explains how companies should manage ownership and access rights to connected product data, and provides a recommendation to get started.




Strategic Choices #7: Disintermediate Channel Network

HBR article Co-Author and PTC CEO Jim Heppelmann explains whether companies should fully or partially disintermediate distribution channels or service networks, and provides a recommendation to get started.




Strategic Choices #8: Change Business Model
HBR article co-Author and PTC CEO Jim Heppelmann explains whether a company should change their business model to capture the value from smart, connected products, and provides a recommendation to get started.




Strategic Choices #9: Monetize Product Data
HBR article Co-Author and PTC CEO Jim Heppelmann explains whether companies should enter new businesses by monetizing product data through selling it to outside parties, and provides a recommendation to get started.




Strategic Choices #10: Expand Company Scope
HBR article Co-Author and PTC CEO Jim Heppelmann explains whether companies should consider expanding their scope across traditional boundaries, and provides a recommendation to get started.