The State of Augmented Reality (AR)

Augmented reality (AR) technology is transforming the way companies design, manufacture, operate, and service products—and fast. Explore research findings and discover how digital transformation is driving the future of AR.

Augmented Reality Adoption by Industry

Which industries are moving quickly to capitalize on the AR opportunity?

Software Developers
Conveyor Belt
Industrial Products
Electronics High Tech
Electronics & High Tech Hardware
Professsional Services
Professional Services
Life Sciences
Life Sciences

Augmented Reality Use Case Distribution by Role

How is AR being applied to produce business results?


Digital Design Review - 5%

Using AR to inspect and test 3D digital prototypes, complimenting traditional prototyping


Collaborative Design Review - 3%

Engineers and designers use a shared view in AR to collaboratively review and develop products


Augmented Design Review - 2%

Superimposing changes or design enhancements on top of a physical product or prototype


Operator & Assembly Work Instructions - 6%

Overlay in-context detailed assembly and manufacturing instructions on how to perform processes, operate machinery, or assemble parts.


Maintenance Work Instructions - 6%

Overlay in-context detailed maintenance instructions on how to repair and perform upkeep on complex machinery


Quality Assurance - 3%

Validate production quality by comparing overlaid 3D digital CAD models to physical productions. AR also enables workers to add photos and videos to a quality assurance report


Virtual Layout Planning - 3%

Production facility planning using AR to overlay, change, and validate floor layout designs


Performance Dashboards & Alerts - 3%

View overlaid real-time equipment KPIs in context


Safety & Security Alerts - 2%

AR provides real-time access to safety alerts and instructions during emergencies and for hazardous situations

Market And Sell

Virtual Product Companions - 7%

Augments users experience and makes the product more engaging

Market And Sell

Augmented Brand Experience - 4%

Leverage AR-enabled advertisements to create more engaging & dynamic experiences

Market And Sell

Retail Space Optimization - 2%

Visualization of floor plan layouts, changes and end cap design


Service Manual & Instructions - 7%

Augmented training materials enable a faster response, decision making and increased first-time fix rate as service technicians can rapidly access information hands-free


Service Inspection & Verification - 6%

Service training is more efficient, situational and realistic than traditional training through paper manuals


Remote Expertise - 5%

Remote expertise (i.e. AR collaboration) bridge gap between technical experts and a lesser skilled workforce


Customer Self-Service - 4%

Overlaying in-context detailed product instructions to help improve the end customer self-service experience


Guided Work Instructions - 2%

Overlaying floating arrows, simple text checklist etc. to instruct means to solve a problem.


Augmented Operator Manual - 5%

Displays product operation information and instructions for product usage and simple repairs overlaid in context of the product

Head Up Display

Head-Up Display - 3%

Provides real-time access to safety alerts, maps, and other dynamic content overlaid on the user’s dashboard or line of sight


Augmented Interface - 3%

Extend the product’s means to be controlled through an augmented user interface. The augmented interface can enable the removal of physical interfaces (i.e. button)


Digital Product Extension - 3%

Overlay digital graphics and information on physical product to enhance overall customer experience


Job-Specific Training - 6%

Interactive and situational training that overlays 3D instructions for job tasks and assignments enabling hands-on and traditional training to be simultaneous


Safety & Security Training - 3%

Overlaying of 3D instructions on security and safety procedures to prepare employees to handle potentially life-threatening or dangerous situations


Expert Coaching - 3%

Remote expert collaboration enables employees to access insights in real-time on specific job processes or tasks


Knowledge Transfer - 2%

Enabling employees with remote expert collaboration to access insights in real-time on specific job processes or tasks.

Augmented Reality Adoption Across The Enterprise

What roles and users are enterprises focused on empowering with AR first?

Deployment/Hosting Environment

Where is AR technology being hosted and deployed?

Public Cloud
PTC Hosted

Expected Go-Live Timeline

When do enterprises project their AR pilots will move to production?

AR Hardware Usage

What devices are AR experiences being delivered through?

Smartphone Smartphone
Tablet Tablet
Digital Eyeware
Digital Eyewear

Transform your business with Vuforia AR

Want to learn about how augmented reality technology can drive digital transformation for your business? Explore the Vuforia AR platform and read industrial AR use cases and market research.